Ad budgets

What should a FedEx or Amazon contractor spend per day on Indeed?

A per-day Indeed budget guide for delivery driver ads, by market size and number of openings, and the three signs you are overspending.

Daily spend is what moves the ad

Indeed sponsorship works like an auction: your daily budget sets how often the ad is shown in search and in job alerts. Below about $10 a day the ad is effectively organic and sinks within 48 hours. Above $100 a day it holds the top of results all day in most markets.

By openings and market

One to three openings in a town under 100,000 people: $25 to $45 a day. The same openings in a metro with other contractors hiring: $50 to $80. Four or more openings, peak season or a new station: $80 to $150, for the first two weeks, then taper.

Three signs you are overspending

Applicants from outside your commute radius; applicants with no driving history at all; more than 40 applications a week for one opening. Lower the budget and tighten the screener questions.

What a month costs

Indeed bills on actual clicks, so $40 a day is about $1,200 a month passed through at cost. Our plan builder shows the daily figure and the monthly total side by side, with a visibility meter so you can see what each level buys.

Do I need other boards besides Indeed?

Indeed produces 60 to 80 percent of delivery driver applications in most markets. ZipRecruiter, Facebook Jobs and local groups fill the rest; we post to all of them inside the same budget.

Need road-test-ready drivers?

Plans from $399 a month for Amazon DSPs and $449 for FedEx Ground ISPs, with a guaranteed minimum of candidates.

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